MULEHET is a valley between two mountains in Northern Persia. It is home to the Alamut Castle.
Inspired by Persian gardens, Alamut Castle was constructed to resemble the most heavenly gardens so that no one would willingly leave its walls. On par with god’s greatest creations, the castle was filled with the most magnificent manmade creations, be it art, music, architecture, etc. With the most complete library of its’ time, Alamut was also a haven of knowledge.

Alamut's beautiful and refined men and women were all dressed in the finest silks. They were accomplished in the arts of singing, dancing, and amorous dalliances and had endless feasts.

We mean to create a community in which we portray the authentic manifestation of happiness by embracing love in our daily lives and recognizing the same in others. Enjoying every day to the fullest and discovering personal joy through artistic expression is our way to love and live - “Eshgh-o-haal.”

Since the dawn of Man, thousands and hundreds of years have passed, and we have always witnessed a symbiotic relationship between art and the enlightenment of society. We value this relationship between art and the subliminal growth within our community.

Launched in 2020, MULEHET is a concept brand collaborating with artists and designers to bring art to our daily lives. We strive to responsibly create an opportunity to appreciate art and promote Iranian artists through various ready-to-use/functional products.